PUMA
PUMA. Global.
Building culture-first campaigns that move at the speed of sport
Film. Social. Stills.
The Brief
PUMA came to us for a global campaign that needed to feel local everywhere it ran. The brief was to celebrate movement and self-expression while staying unmistakably PUMA. It had to work across dozens of markets, languages and platforms without diluting the energy.
The Strategy
We designed a modular content system built around a bold visual language and a repeatable creative device. This let regional teams remix the campaign while keeping a consistent global signature. The strategy prioritised speed and volume so the brand could stay culturally relevant week to week.
The Approach
A flexible production model produced hero films, art-directed stills and a deep bench of social-native edits. We leaned into vivid colour, kinetic editing and confident typography to give every asset instant recognition. Everything was delivered ready to localise on day one.
The Results
The system cut regional production time dramatically while lifting engagement across every major market. It became the template for how the brand approaches always-on content.